Your clients plan for everything —
except what their families will miss most.
You help them protect assets, plan estates, prepare for the inevitable.
But when the moment comes, their families won't remember the documents.
They'll remember the silence — the words that were never said, the voice they'll never hear again.
Eterna closes that gap. And you can be the one who introduces it.
Participation is selective and based on alignment. There are no territories, quotas, or exclusivity.
The Conversation You're Not Having
Every estate plan has the same blind spot.
Your clients spend months organizing assets, designating beneficiaries, structuring trusts. They prepare for the legal and financial aftermath of death.
But no one prepares for the emotional aftermath.
When a client dies, their family gets:
- — Documents
- — Account numbers
- — Legal instructions
What they don't get:
- — Their voice
- — Their stories
- — The words that could have changed everything
That silence creates a different kind of inheritance: confusion, regret, and years of "I wish I knew what they would have said."
You can't solve that with a trust amendment.
But you can solve it with Eterna.
Presence Insurance™ —
A New Category You Can Own
Life insurance protects assets.
Presence Insurance protects voice.
Eterna is the first platform that guarantees a client's words, wishes, and presence reach their family — automatically, privately, and exactly when needed.
It's not file storage. It's not a digital will. It's not scheduled emails.
It's a triggered delivery system that activates when silence is real — and ensures families hear from the person they lost, not just about them.
This category didn't exist until now.
The advisors who move first will own it in their markets.
Everyone else will watch.
Simple for You.
Seamless for Clients.
You don't manage Eterna. You don't integrate anything. You don't take on liability.
You introduce it. Your clients sign up at a discount. We handle everything else.
Introduce Eterna during your existing conversations.
Estate planning, retirement reviews, pre-need arrangements — whenever legacy comes up, Eterna fits naturally.
"Have you thought about what you want your family to hear from you — not just receive from you?"
Client signs up using one of your gifted subscriptions — or buys directly.
You have 5 Infinity subscriptions to gift your best clients. No paperwork, no compliance burden.
Client's family is protected. Your reputation grows.
When the time comes, their messages are delivered — automatically, securely, exactly as intended.
You become the advisor who gave them something no one else thought to offer.
The Founding Alliance
We're not building an affiliate program.
We're building a network of advisors who believe their clients deserve more than paperwork — and who are willing to invest in being first.
The Founding Alliance is forming with a small number of aligned advisors. Participation is based on judgment, not geography or availability. There are no territories, exclusivity, or obligations. Firms engage only if the framework is genuinely useful.
This is how we're building the first advisor network for Presence Insurance.
There are no assigned territories or exclusivity. Participation is based on alignment, not geography.
Each Founding Alliance seat includes five Infinity placements to extend, at your discretion, to selected clients.
A brief attorney preview is available to experience the client-side Infinity framework firsthand, with no obligation.
Your clients get Presence Insurance. You get differentiation no competitor can match.
Participation is selective and based on alignment.
What Founding Partners Receive
Geographic Discretion
No assigned territories or exclusivity. Participation is based on alignment, not geography or availability.
5 Client Placements
Five Infinity experiences to extend, at your discretion, to clients you believe will benefit most — included with your Founding Alliance seat.
Additional Placements
Additional Infinity placements may be extended selectively, based on alignment.
Advisor Credential
A Founding Alliance designation reflecting early participation in shaping post-execution continuity — distinct, intentional, and non-promotional.
Founding Recognition
Recognition as a Founding Alliance participant, reflecting early alignment rather than entitlement or permanence.
Advisor Directory Presence
Inclusion in Eterna’s advisor directory, presented as a reference point for families seeking aligned professionals.
Co-Branded Resources
Professionally prepared materials to support thoughtful client conversations — co-branded and ready to use.
Founder-Level Access
Direct access to the founder for perspective, context, and dialogue — without operational obligations.
Early Visibility
Early visibility into evolving frameworks and future considerations as the category takes shape.
Built for the Professionals
Who Recommend It
No Liability
Your role is introduction — nothing more.
Eterna is a direct relationship between us and the client. You don't hold data, manage accounts, or bear responsibility for delivery.
You recommend. We execute.
Privacy & Security
Bank-level encryption. Redundant storage. Ethical delivery protocols.
Client data is never shared with partners. Messages are encrypted and only accessible to designated recipients at designated times.
Compliance-Friendly
No custody of assets. No fiduciary conflict. No securities implications.
Eterna is a service recommendation, not a financial product. Recommend it like you'd recommend an estate attorney or insurance provider.
90-Day Refund Guarantee
If you join the Founding Alliance and don't see the value within 90 days, we'll refund your full $10,000. No questions.
We'd rather have partners who believe in this than partners who feel trapped.
The Founding Alliance.
The Founding Alliance is forming deliberately with a small number of aligned advisors who recognize that post-execution continuity is becoming a defining expectation for modern families.
Participation is based on judgment and alignment, not timing, geography, or availability. We are not assigning territories, setting quotas, or optimizing for scale.
There is no application process and no obligation to participate. Firms engage only if the framework is genuinely useful to their clients and consistent with how they practice.
As the category takes shape, the nature of participation may evolve. Founding Alliance recognition reflects early alignment and contribution — not entitlement.
The Founding Alliance is intended for advisors who view client continuity as part of their professional responsibility, not an optional add-on.If this perspective resonates, we’re open to a conversation.
Your clients trust you with their legacy.
Give them something
worth leaving behind.
You've spent your career helping people prepare for the inevitable.
Now you can help them do something most never think to do: make sure their voice survives them.
Eterna is how.
The Founding Alliance is how you lead.
Built by a founder who learned what silence costs.
Founding Alliance Application
100 seats. Exclusive metro territories. $10,000/year.
We review every application personally. Not everyone is accepted.
Churches, ministries, or care facilities?
We have dedicated partnership tracks for faith communities, senior living, and hospice organizations.
Different structure. Same mission.
Contact Us →